January 21, 2010

We’re Still at War: Photo of the Day for January 21, 2010

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Paratroopers of Bravo Troop, 1-73 Cav, 2nd Brigade Combat team, 82nd Airborne Division board onto a C-130 Hercules aircraft at Pope Air Force Base early Thursday morning Jan 14, 2010 to deploy in support of the earthquake that occurred in the capital of Port-au-Prince, Haiti earlier this week. The 2nd BCT is the 82nd Airborne Division’s Global Response Force that has been training for real world emergency response missions. These are the first group of paratroopers going to Haiti to provide Humanitarian Aid. (US Army photo by Sgt. Shelman Spencer.)

 

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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