February 8, 2010

Welcome to Climate.gov

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The National Oceanic and Atmospheric Administration (NOAA) on Monday announced the launch of Climate.gov, the first US government website designed to provide information about climate change, its impacts, and appropriate community resources.

The new program is modeled on the 140-year-old National Weather Service, except it deals with climate (which, contrary to misinformation from the right, is not the same as weather).

From the official announcement:

Individuals and decision-makers across widely diverse sectors – from agriculture to energy to transportation – increasingly are asking NOAA for information about climate change in order to make the best choices for their families, communities and businesses. To meet the rising tide of these requests, U.S. Commerce Secretary Gary Locke today announced the intent to create a NOAA Climate Service line office dedicated to bringing together the agency’s strong climate science and service delivery capabilities.

More and more, Americans are witnessing the impacts of climate change in their own backyards, including sea-level rise, longer growing seasons, changes in river flows, increases in heavy downpours, earlier snowmelt and extended ice-free seasons in our waters. People are searching for relevant and timely information about these changes to inform decision-making about virtually all aspects of their lives.

“By providing critical planning information that our businesses and our communities need, NOAA Climate Service will help tackle head-on the challenges of mitigating and adapting to climate change,” said Secretary Locke. “In the process, we’ll discover new technologies, build new businesses and create new jobs.”

“Working closely with federal, regional, academic and other state and local government and private sector partners, the new NOAA Climate Service will build on our success transforming science into useable climate services,” said Jane Lubchenco, Ph.D., under secretary of commerce and atmosphere and NOAA administrator. “NOAA is committed to scientific integrity and transparency; we seek to advance science and strengthen product development and delivery through user engagement.”

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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