“I Don’t Think Anybody’s Going To Be Missing a Hill or Two Here and There”

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The Sierra Club is out with a new web ad today targeting what the group calls “extreme” views from Kentucky’s Republican Senate candidate, Rand Paul.

The ad focuses mostly on his environmental views, which include statements like calling the administration’s threat to hold BP accountable for the Gulf spill “really un-American.” Paul also complained that President Obama’s trip to Copenhagen to last year for the United Nations climate conference was just a meeting with socialist leaders “to apologize for the industrial revolution.” And he made light of the environmental disaster of mountaintop-removal coal mining: “You got quite a few hills. I don’t think anybody’s going to be missing a hill or two here and there.”

The video also throws in some of Paul’s questionable remarks on civil rights and immigration and the 14th amendment for good measure. Sierra Club Independent Action is using the ads to raise funds for their efforts to keep Paul and other GOP candidates they have say are “extremists” when it comes to the environment. There’s justifiable concern in the Kentucky race; Paul leads Democrat Jack Conway by 15 points, according to the latest polls.

“Tea Party Candidates like Rand Paul, Sharon Angle, Christine O’Donnell, Ken Buck, and Pat Toomey are trying to make Americans scared of even what little progress our country has made on clean energy, and global warming,” said Cathy Duvall, Sierra Club’s political director. “We are working to get the word out that we can’t let these extremists run our government.”

Here’s the ad:

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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