Did Aqua Buddha Backfire?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


You probably saw the ad or at least heard about it: a bizarre 30-second spot sent onto the airwaves by Jack Conway, the Democratic candidate in Kentucky’s bruising Senate race. Simply titled “Why?,” the ad rips Rand Paul, the race’s GOP candidate and tea party favorite, for his reported membership in a secret society that allegedly called the Bible “a hoax,” and that tied up a college student and made her “bow down” before the “Aqua Buddha.” (Read more about Paul’s strange college daze, ahem, days here in GQ.) Playing into Paul’s supposedly mysterious past, the ad ends by asking, with a Buddha and Paul sharing the frame, “Why are there so many questions about Rand Paul?”

Here’s the ad:

Trailing by a healthy margin for months, Conway needed—pardon the tired phrase—a game-changing move to seriously challenge Paul. Presumably Aqua Buddha was just that. But according to new polls, the candidate hurt most by the antics of Aqua Buddha was Conway himself.

A new Public Policy Polling survey puts Paul ahead of Conway by 13, the tea party darling’s widest lead since he won his party’s primary in May. More telling is Kentuckians’ response to the Aqua Buddha ad itself, which PPP also measured.

Of the 62 percent of voters who saw the ad, 56 percent said it was inappropriate. Split by party, 72 percent of Republican disliked the ad, as did 41 percent of Democrats. As PPP’s Dean Debnam put it, “Down by single digits until now, Jack Conway threw a Hail Mary with the ‘Aqua Buddha’ TV spot, and Rand Paul looks set to intercept it and return it for a touchdown next week.”

Politics Daily‘s Walter Shapiro, reporting from Kentucky, found voters giving voice to the Aqua Buddha revulsion. He spoke to 26-year-old Obama supporter Emily Daniel who said the ad “really crossed the line.” And then there’s local school secretary Karen Crouch, who Shapiro also interviewed:

“The ad’s pushing me towards Rand Paul. It’s such a personal attack and he did it because Rand Paul had a lead in this race. Conway’s desperate.” Crouch, who was having lunch with her husband Larry, is a registered Republican with an independent streak. When I asked her about her 2008 presidential vote, she said, “Well, it wasn’t McCain.”

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate