Unintended Consequences: Green Products Edition

Photo by <a href="http://www.flickr.com/photos/lexnger/with/159686988/">LexnGer</a> under a CC license.

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My colleague Kate Sheppard just posted a funny-yet-disturbing piece about how Frito-Lay is ditching it’s compostable Sun Chips bags because customers are complaining that the bags make too much noise. And maybe some of you caught this recent piece in the New York Times about how the new low-phosphate detergents are great for the environment, but don’t do a very good job washing dishes. All of which reminded me of yet another amusing-yet-disheartening story I heard while camping with my kids in California’s Sequoia National Park this past summer.

Besides boasting the world’s biggest and oldest trees—some of them have been around for three millenia—the park is home to Crystal Cave, an impressive labyrinth of marble and limestone formations. Last year, the Sequoia Natural History Association (SNHA)—the nonprofit that runs cave tours and takes care of maintenance—teamed up with the National Park Service to rig the cave with solar power and LED lighting, thought to be less disruptive to the cave’s sensitive ecosystems. In addition to other grants, SNHA applied for and received federal stimulus funding for the project, which was touted by the Fresno Bee on May 7:

Popular Crystal Cave—home to eyeless bugs and spiders with monster jaws—will be illuminated by the power of the sun starting Saturday.

For decades, Sequoia National Park visitors have toured the marble cave under the glare of incandescent lights that have drawn power from a propane generator.

On Saturday, when the cave opens for tourist season, the lighting will switch over to solar power fed into a system of light-emitting diodes, known as LEDs, which are stingy in electricity use. It is believed to be the National Park Service’s first cave lit by the sun.

I’d never seen any lights in the cave. In August 2009, when we first took a tour, were were handed flashlights at the entrance. In August 2010, back for another tour, we noticed the big solar array in the parking area, but after hiking the half-mile or so down to the cave, we were again invited to grab a flashlight from the bin. When we asked our tour guide what was up with the panels, he told us about the whole solar project.

So why wasn’t it up an running? Well, our guide explained, it turns out the well-intended project managers had opted for the “green” power cables—encased in soy-based insulation.

Wild animals chewed them up. Lights out.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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