Target Boos Homemade Costumes

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Target recently came out with a new commercial that puts down homemade costumes in favor of store-bought ones. This makes sense, since the company sells costumes and we’re in a recession where a $19.99, 100% polyester Iron Man toddler costume may seem like a luxury. The commercial made me think of my own childhood Halloween costumes, which were all hand-made by my mother. Not only were they higher quality than the store-bought kind, they’ve lasted for generations. A Snow White costume she made for me (from real cotton and satin) lasted for more than 20 years and was handed around from family to family. In 1995, she made a matching baby-and-mama set of elephant costumes (see baby below) that still exist. I can only imagine that making a product that lasts for 20-some years, and is reused, may not be better for the environment as a whole, but may be better for landfills. I’m not sure what the carbon or water footprints of a homemade costume is versus the kind you’d buy at the store. I started looking into the carbon emissions for 3 yards of cotton versus 2 yards of polyester, but there are so many variables (shipping, manufacturing, etc) that I don’t think it’s really confirmable which is greener.

Of course, not every child has a parent who can, or has time to, cut a pattern, buy fabric, cut fabric, fit, and sew a costume. I definitely understand the appeal of just being able to buy one at Target and being done. Stores also have trend-based costumes, like Iron Man or Legally Blonde. I have to take issue with Target that homemade costumes are necessarily poor quality: mine won ‘best costume’ several years running. Thanks Mom!

 

 

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate