Want Cane Sugar? Drink Mexican Coke

Flickr user <a href="http://www.flickr.com/photos/byebyeempire/3927159330/">Brian Pennington</a> via Creative Commons.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


If you haven’t heard, there’s a craze for Mexican Coke that’s only getting stronger. The drink has more than 30,000 fans on Facebook, and demand is such that there’s even a web site to help those looking for the sweet drink, WhereToFindMexicanCoke.com. Part of the appeal may be the drink’s retro-style glass bottle, but many claim it just tastes better because it’s sweetened with cane sugar: Coke in the US uses high-fructose corn syrup. So why must we import this delicious treat from south of the border, instead of getting it from our own American factories? This week, Consumerist tried to answer this question, but all Coca-Cola would tell them is that they don’t plan on introducing a non-HFCS version of Coke in the US anytime soon because we already have a sugar-based version: Mexican Coke. Also, the rep claimed that in taste tests, Coca-Cola found that consumers detected “no perceptible taste difference” between HCFS Coke and cane Coke.

There are a few key reasons Coke should consider introducing a sugar cane-based US version, and not just because 89% of Consumerist readers said they’d buy it. Firstly, it would reduce the carbon emissions from shipping those heavy glass bottles all the way from Mexico. Glass is much heavier than aluminum (though readily recyclable) so trucking it any distance is a considerable hit to the environment. Secondly, Coca-Cola reps have repeatedly said that Mexican Coke is a taste of home for Mexican and Latino immigrants. If it’s such a homestyle taste, why not capture that fast-growing market by making the same product in the US?

The growing taste of Americans for Mexican Coke did get me thinking about the environmental costs of HCFS vs. sugar cane. Sugar cane is no balm to the environment, but neither is corn. Sugar cane requires a lot of water, but corn needs more fertilizer. Corn has more sugar per ounce, but sugar cane can be planted more densely. Regarding land use, an Australian study found that, as mentioned in Slate, “a single acre can produce about 5.4 tons of sugar from sugar cane versus 3.4 tons from sugar beets and only 2.5 tons from corn.” An added plus for sugar cane: its waste can be used as fuel, meaning production machinery can be run on it, reducing outside power and fuel requirements. Do people know (or care) about all this as they sip their sugary Mexican Cokes? Probably not. But it’s too bad because it might make that sip all the sweeter.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate