What Would You Call Your PAC?

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Coming up with names for political action committees is among the odder dark arts practiced in Washington, DC. Unlike most branding excercises, naming a PAC is not about finding a name that’s descriptive or catchy. Rather it’s about finding a name that most people will read right past. As Nicko Margolies of the Sunlight Foundation writes, “These names are so agreeable, so reasonable, so inclusive, so damned American and yet their names reveal nothing about who funded these groups. It could be your coworkers, a couple billionaires, a band of small business owners, a gaggle of big corporations or maybe that nice fellow who says hello every morning. You just don’t know.” And that’s how we wound up with hundreds of political fundraising groups with anodyne names like Alliance for America’s Future, Progress, Vision & Commitment, Invest in a Strong and Secure America, and Beacuse I Care PAC. (There are some amusing exceptions, such as Lousiana Democratic Sen. Mary Landrieu’s Jazz PAC and House Minority Leader Rep. Nancy Pelosi’s PAC to the Future).

So what would you call your shadowy fundraising organization? The Sunlight Foundation has just released this fun widget that generates 28,000 different imaginary PAC names. (My favorites so far: A P.O. Box for America’s Founding Fathers, Households for America the Beautiful, and Vampires for Prosperity.) Give it a spin:

More Mother Jones reporting on Dark Money

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We've never been very good at being conservative.

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This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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