Bank of America’s WikiLeaks Defense Fail

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On Sunday, the New York Times reported on Bank of America’s master plan for blunting the damage from an anticipated WikiLeaks release of top executives’ emails. The bank’s strategy includes outside consultants, massive document reviews, and what the Huffington Post characterized as a “counterespionage” team. What the Times doesn’t mention (although it was reported last month) is that Bank of America’s defense also includes an effort to make sure no one on the internet makes fun of the bank’s head honchos. How is Bank of America going to inure itself to the cutting jabs of internet flamethrowers? Well, just read:

According to Domain Name Wire, the US bank has been aggressively registering domain names including its board of Directors’ and senior executives’ names followed by “sucks” and “blows”.

For example, the company registered a number of domains for CEO Brian Moynihan: BrianMoynihanBlows.com, BrianMoynihanSucks.com, BrianTMoynihanBlows.com, and BrianTMoynihanSucks.com.

The wire report counted hundreds of such domain name registrations on 17 December alone. They were acquired through an intermediary that frequently registers domain names on behalf of large companies, says the report.

I’m surprised this story hasn’t received more attention outside of the financial media. Even Bank of America, a company that regularly gets hustled by the smarter, cooler kids on Wall Street, shouldn’t be dumb enough to waste its money like this. Are they serious right now? Does BofA really think the internet isn’t going to be able to come up with a way to flame them? All you need for a meme-y attack webpage is a scurrilous allegation and a prominent person’s name. You could, for example, register brianmoynihankillspuppies.com for just $11.99/year.

It is almost certainly impossible to use a domain-name acquisition strategy to prevent criticism of your company or its employees. Yet the Wall Street Journal counts at least 439 BrianMoynihanSucks-style registrations in December alone. If I owned stock in Bank of America, this would not give me confidence that the bank is prepared for whatever Julian Assange is planning to throw at it. Seriously, folks?

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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