“Gendered Advertising Remixer” for Kids

Image: Jonathan McIntosh

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Are Disney princesses evil? Maybe not, but absurdly retro-gendered toy commercials might be. When boys’ toy ads promote battle and girls’ toy ads convey the importance of appearance, it’s small wonder that even kids raised in neutral homes buy into gender-appropriate colors and behaviors.

Political remix artist Jonathan McIntosh created the “Gendered Advertising Remixer” to make the divergent messaging so obvious that kids can see through it themselves:

Young people in the United States are subjected to an average of 25,000 TV commercials every year. Embedded in those advertisements are a very regressive and stereotypical set of social values about gender roles for boys and girls. So how can kids push back against a multibillion dollar corporate marketing machine? The goal of this project is to help empower youth of all genders to better understand, deconstruct and creatively take control of the highly gendered messages emanating from their television sets.

Want to give it a try below? Just swap out the audio with a track from an ad intended for the other gender. (My favorite combo so far is the 4 Ever Kidz Fashion Pets video, mixed with the Kung Zhu Battle Hamster audio track).

The "Gendered Advertising Remixer" app lets you swap audio and video tracks in a Web interfaceThe “Gendered Advertising Remixer” app lets you swap audio and video tracks in a Web interface.

And if you haven’t seen it already, McIntosh’s previous work mashing up old Donald Duck cartoons with Glenn Beck is also worth a gander.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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