Jon Huntsman Revs Up 2012 Campaign Machine

Jon Huntsman. Flickr/World Economic Forum

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Jon Huntsman, former Utah governor and outgoing US ambassador to China, is inching toward an official run for the White House in 2012. In the latest news out of Huntman’s camp, Politico‘s Mike Allen reports today that the ambassador’s political action committee, Horizon PAC, has beefed up its staff to 12, and plans to announce organizers in key primary and caucus states.

To win over fellow Republicans, Horizon PAC will begin doling out donations to local and state-level Republican candidates—a common practice among presidential hopefuls and other top lawmakers. And earlier this month, 18 of Huntman’s lieutenants huddled in New Orleans to plot Huntsman’s strategies on fundraising, research, communications, and more. Of course, Huntsman himself can’t have a role in any of this planning until he officially concludes his ambassadorship at the end of April. But when he does return to the States, he’ll have a campaign in a box awaiting him.

Here’s more from Allen:

A Horizon strategist told Playbook that the PAC has already been very successful in fundraising, even before holding major events. The strategist said Huntsman, known for his moderate stands on the environment and gay rights, is as “as conservative as anybody in the field”—fiscally conservative and anti-abortion.

The campaign-in-waiting is being masterminded from Texas by John Weaver, who helped make Sen. John McCain a household name, and is a strategist known for winning outside the conventional playbook.

One sticking point for a Huntsman candidacy will be his tenure in the Obama administration. In recent months, the president and his aides have heaped praised on Huntsman, as well as likely 2012 candidate Mitt Romney, in what some have dubbed a death-by-kindness strategy. As Obama once quipped, “I’m sure that him having worked so well with me will be a great asset in any Republican primary.”

But Huntsman’s strategists are already testing out messages to counteract the poisonous praise of a Democratic administration. As the Associated Press reports, “On Huntsman’s link to Obama, they say Huntsman was serving his country, not a partisan administration, and he would be the best positioned to go head-to-head against his former boss.” Selling that message, and more generally winning over conservative primary voters with a more moderate candidate, will prove the toughest task for Team Huntsman.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate