Questions for Guy Kawasaki, First Apple Evangelist?

Cover crop from <a href="http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790/ref=sr_1_1?s=books&ie=UTF8&qid=1300832397&sr=1-1">Guy Kawasaki's 1oth book: Enchantment: The Art of Changing Hearts, Minds, and Actions.</a>

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


Guy Kawasaki, one the original marketers of the Macintosh computer in 1984, has been called the Dale Carnegie of Silicon Valley for his books on how to enchant friends and influence people. A tech entrepeneur’s tech entrepeneur, his bestselling 10th book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” came out March 8. I’m interviewing Kawasaki later this week; got a question for Apple’s first evangelist? If there’s a Mac anywhere in your proximity, you might, so please feel free to add them to the comments below and I’ll take a look.

Here are a few I’m tinkering with to get you started:

1) How would you describe the art of (and need for) enchantment to a college student about to enter a challenging job market?

2) Is there an area in American public discourse where people who should be enchanting others currently aren’t?

3) Today’s new tech companies seem generally better organized and less prone to excess than the dot coms of the late ’90s, which is probably great for investors but sort of boring from a party standpoint. Am I right in thinking that start-up culture generally has calmed down and grown up somewhat? 

4) How has Silicon Valley changed most dramatically since you were first at Apple?

5) Given how ubiquitous the glowing Apple logo was at this year’s SXSW Interactive, it’s clear that the concept of Apple evangelism you created continues to succeed. Do you see any downside to the ubiquity of Apple products in geek circles? Do you ever think, ‘hey, maybe that worked a little too well in Silicon Valley?

6) What one piece of advice would you give to a nonprofit or individual trying to change the world for the better?

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate