What If It Happened Here?

Image courtesy of Oceana.

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With the anniversary of the BP oil disaster next week, the environmental group Oceana is running an ad campaign in the Washington, DC metro system asking the question: What if the spill happened here and not somewhere down in the Gulf?

The ads superimpose the image of the exploding, leaking well in photos of cities like Washington, New York, and San Francisco. “We’re trying to get the message out: oil is dirty and dangerous,” says Jackie Savitz, director of pollution campaigns at Oceana. “How would we feel if it happened in our backyard?”

If you’ve been in the DC metro system lately, you’ve probably seen a whole lot of ads from the oil and gas industry talking up how they’re just a bunch of friendly folks who operate cleanly and safely. They’ve basically plastered the entire metro station over by the Capitol, so it’s nice to see a reality check, even though it’s on a much smaller scale. Congress has done absolutely nothing in the last year to avert future potential oil disasters. The campaign is a good reminder that the oil spill was devastating for Gulf coast residents even if the rest of the country seems to have forgotten it happened.

But a wannabe James O’Keefe has gone after the ads and Oceana, claiming that they look too much like 9/11 to be permissible. You know, because you can’t use the image of New York City now (unless of course you’re a conservative organization; then it’s fine). The right-wing group Accuracy in Media deployed their reporter Benjamin Johnson to stand outside the metro to try to provoke some outrage among riders for their video about why New York shouldn’t be used to promote an “anti-drilling leftist agenda.” Most of them appear to be confused about why he’s trying to force them to make that connection. Then he tries a (failed) sting operation at Oceana complete with a hidden camera to force those awful environmentalists to admit that yes, they do hate America. Watch the attempted smear here, or below:

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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