June 16, 2011

Once Upon an iPad: Summer Reading List

Once magazine.

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“Take time to stare,” beckons the tagline for Once, a new-media paean to old-school photojournalism. Cocreated by ex-MoJo intern Taylor Wiles, Once is the first tablet-only magazine devoted exclusively to narrative photo essays. (Sign up on the Once website to get the first issue later this summer.) Below, four more Pad-tastic innovations not funded by Richard Branson or Rupert Murdoch:

The Atavist: The “boutique publishing house” commissions original nonfiction, formats it especially for digital devices, and sells it a la carte.

Byliner: Best known (so far) for Jon Krakauer’s “Three Cups of Deceit,” this startup offers “Byliner Originals” that fall somewhere in length between magazine stories and books. The writer gets half the proceeds.

Instapaper: A commuter favorite originally designed for the iPhone, this do-it-yourself reader allows you to clip and save articles into an elegant instant newspaper.

Palimpsest: Think of it as a bespoke aggregator based on your own reading habits. Each day, curators from sites dedicated to the long form handpick articles from The New Yorker, Vanity Fair, The Atlantic, GQ, and other mags. The selections are then customized to taste.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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