Pawlenty Ad: Yes, We Need a Miracle

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.

At the 1980 Winter Olympics, a scrappy squad of college-aged American hockey players did the unthinkable: defeated a fierce, battle-tested squad of Soviet hockey super-soldiers, en route to winning the gold medal. It was a clasic underdog story, dramatized in the pretty-okay Kurt Russell movie, Miracle.

Hockey-loving, beer-guzzling Republican presidential candidate Tim Pawlenty loves the story too. So much so that his campaign spliced in footage from the game in his latest campaign ad:

In the ad, Pawlenty reminds Americans that to overcome the impossible, “you fight, you bleed, you prevail,” and that the US is “down…but not out.” And he draws a none-too-subtle parallel between the country’s fortunes, and those of his growing-less-relevant-by-the-poll presidential campaign.

Meanwhile, ABC—which broadcast the historic game—isn’t pleased, The Des Moines Register reports:

ABC will soon be sending the Pawlenty campaign a cease-and-desist letter because the Republican presidential hopeful not only used the network’s copyrighted footage but included a soundbite of Al Michaels’ famous line, “Do you believe in miracles?”

“It’s a violation of our copyright and exclusive proprietary rights,” Louise Argianas, director of rights and clearances for ABC Sports, told the Register.

Argianas added that because Pawlenty’s 30-second spot used Michaels’ voice, she would also have to notify the announcer’s agent. The ad began airing Wednesday in Iowa.

Pawlenty’s campaign says the ad complies with fair use rules. But fair use is a tricky concept, one that the US Copyright Office’s own statutes define in pretty murky terms.

Even if Pawlenty loses the fight with ABC, at least his ad embraces reality: it could, in fact, take a miracle to get him to the top of the GOP ticket. 

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate