Gem of the Week: Peer Pressure Makes False Memories

Brain_Blogger/<a href="http://www.flickr.com/photos/brainblogger/3138247450/sizes/m/in/photostream/">Flickr</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


In a study trial lawyers are sure to find of interest, Israeli scientist Micah Edelson has found that people’s recollections of recent events can be altered by peer pressure. The study (published in Science this week) asked participants to view a movie in small groups. Directly after the movie, participants were questioned individually about it. Some participants were very sure their answers to interviewers’ questions about the movie were correct.

Four days later, the interviewers asked participants about the movie again (especially on the items the participant felt strongly they had answered correctly). However, this time, the interviewers presented the participants with false information about the film, allegedly provided by the other people in the participant’s viewing group. Edelson found that in nearly 70% of cases, the participant changed his or her correct memory about the movie to match the group’s incorrect memory. And in nearly half of these cases, the participant’s memory switch was long-lasting, meaning they might no longer remember their own, individual, correct version of the movie: instead, it had been replaced with the group’s inaccurate memory.

There has been research before showing people’s willingness to change their stories (even if they knew they were true) under social pressure. What makes Edelson’s research unique is he used an MRI scanner while people were answering interviewer’s questions. Edelson found that participants’ hippocampi and amygdalas showed activity only when people changed their answers to match their viewing groups. If they changed their answer because a computer told them they were wrong, the hippocampus and amygdala didn’t light up. The hippocampus is linked with memory and the amygdala with emotion.

“Our memory is surprisingly susceptible to social influences,” Edelson said during a recent podcast. This can be a source of concern to some, he noted, since “studies have show that… [witnesses] often discuss crime details with each other before testifying, and this can definitely have an influence on court cases.” As Edelson’s recent paper shows, a crime witness who’s had his or her true recollection of an event altered by some one else’s faulty recollection may lose their initial memory of the event forever. It’s neurologically possible for a witness’s (or a juror’s) memory of an event to truly change under social pressure.

Makes you wonder what effect the hippocampus and amygdala have on people who continue to believe crazy things (cough! Obama’s a Muslim!) even in the face of conflicting facts. Maybe their communities have actually changed their memories of events and they actually remember a different reality than others. Or maybe it doesn’t so much matter what you believe, as long as you think someone else believes it too.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate