Report: Perry Super PAC Expects to Raise $55 Million

Texas Governor Rick Perry is the frontrunner for the Republican presidential nomination.<a href="http://www.flickr.com/photos/rickperry/5063072171/sizes/z/in/set-72157625123096632/">Rick Perry</a>/Flickr

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MSNBC’s Michael Isikoff gets a hold of internal communications from Make Us Great Again, a new Super PAC set up by supporters of Texas Governor Rick Perry, and reports that it expects to raise and spend $55 million during the Republican presidential primary:

The new super PAC backing Rick Perry has drawn up plans to spend $55 million as part of an ambitious campaign strategy aimed at blowing away the Texas governor’s rivals in early primary states and securing him the Republican nomination by next spring, according to internal committee documents obtained by NBC News.

The documents underscore the central role that such super PACs — or super political action committees unconstrained by any limits on how much they can collect from wealthy donors and corporations — will play in the 2012 presidential election.

They also show that the strategists behind the new Perry super PAC, led by a longtime Perry confidant and backed with infusions of cash from major Perry donors, are preparing to mount a full service political operation — complete with TV advertising, direct mail and social media outreach.

Super PACs can accept unlimited contributions but most disclose donor information and cannot coordinate in any way with candidates. In the post-Citizens United climate, super PACs have become the hottest new accessory for presidential candidates, and all of the serious GOP contenders have at least one. Make Us Great Again was organized by Mike Toomey, Perry’s former chief of staff, who has remained close with the governor as a lobbyist in Austin and contributed generously to his most recent re-election bid.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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