Chart: The Grassroots Still Love Barack Obama, Fundraising Edition

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


For all his dismal approval ratings, President Obama’s latest fundraising numbers for his re-election campaign prove he can still rake in the bucks. And it’s not just the deep-pocketed who are giving—Obama’s still receiving small-dollar donations from grassroots donors who, despite his struggles, appear to be standing by their man.

Although small-dollar donors—people who gave $200 or less—comprised less than 10 percent of GOP frontrunners Mitt Romney’s and Rick Perry’s fundraising between January and September of this year, nearly half of Obama’s haul was from small-dollar donors, according to an analysis by the Center for Responsive Politics (CRP). That’s a higher percentage of small-dollar giving than Obama’s vaunted $750 million money machine from the 2008 campaign. In fact, during the last campaign, small donors never accounted for more than 40 percent of Obama’s quarterly total. All told, Obama has raised $41 million from small donors for the 2012 campaign.

Here’s a chart from CRP showing who’s receiving the most grassroots donations:

As you can see, the presidential candidates pulling in the most small-dollar donations are more hard-line conservatives, including Michele Bachmann (more than 50 percent), Herman Cain (49 percent), and Ron Paul (48 percent). The exception is GOP longshot Buddy Roemer. Nearly 80 percent of Roemer’s meager fundraising total of $233,000 comes from grassroots donors. There’s a simple reason for that: Roemer said he isn’t accepting donations higher than $100. (The other 20 percent of Roemer’s campaign funds came from a loan he made to his campaign.)

In an October 13th email to supporters, Obama 2012 campaign manager Jim Messina hyped this outpouring of grassroots support for the campaign, noting that nearly 983,000 people have already given to the re-election effort. Messina went on to urge supporters to push the campaign’s donor list to one million. “So getting to a million grassroots donors isn’t just a huge accomplishment this early in the campaign,” he wrote. “It’s our answer to our opponents, the press, and anyone who wants to know whether the President’s supporters have his back.”

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate