January 5, 2012

No Maple Syrup by 2100?


Martha Carlson, Sandwich N.H.: James WestMartha Carlson, Sandwich N.H. James West

A few years ago, Martha Carlson, a veteran maple farmer, began noticing subtle changes in her 60-acre “sugar bush” in Sandwich, New Hampshire: Maple sap was unusually dark, and leaves were falling too early, never having reached postcard New England color. Her sugar maples, some of them nearly 300 years old, were sick.

At 65, Martha now leads the crusade to save the New Hampshire sugar maples—and the multimillion dollar local syrup and tourism industries they provide—from disastrous climate change. And in the process she’s mobilizing a crack team of researchers: a group of elementary school kids.

Take a peak at the Climate Desk’s slideshow of production stills from New Hampshire on Facebook (and make sure to like our page). We’re also on Google Plus. Front page image: Adam Rose/Flickr

More Mother Jones reporting on Climate Desk

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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