Heartland’s Tips For A Taut Tummy


Sure. From time to time we’re all a little distracted by that stubborn Winter padding. Too much New Year cheer. Now it’s nearly March! And goodness knows we’ve all done some light non-work-related Googling at the office desk on an otherwise quiet Friday afternoon.

But in the middle of an all-out international PR-offensive against alleged “fraud”; and “theft”; leveled at several quarters of the “lamestream media”, maybe it’s best to not only minimize, but close a few browser windows? Even if it was a pop-up ad.

A string of emails released Friday afternoon by the Heartland Institute, in the form of screenshots, details how scientist Peter Gleick obtained sensitive documents by posing as a board member.But they also reveal divided attention at a crucial moment in the Institute’s PR campaign. An open browser window at the bottom of many of the screengrabs is titled “42 Best Ways To Lo…”

A quick Google reveals pages and pages of referring links to 42 Best Ways To Lose Stomach Fat Fast.

The Guardian also points to other areas of carelessness in the email release:

… it does not appear, from Friday’s release, that Heartland has had a security overhaul. Despite redactions, one of the emails contained a list of board recipients, including one email address.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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