This Week in Dark Money

A quick look at the week that was in the world of political dark money

The Money shot

 

quote of the week

“What is especially striking is that the ads are concentrated on fewer markets than 2008, meaning that a smaller number of Americans have witnessed the onslaught of messages in the race for the White House.” —Erika Franklin Fowler, codirector of the Wesleyan Media Project. Since June 1, 915,000 election ads have run, compared with 637,000 during the same period in 2008. The WMP has visualized its findings in a series of charts like the one below. See the rest here.

 

attack ad of the week

Karl Rove’s Crossroads GPS dark-money nonprofit has doled out $4.2 million on an ad buy in Ohio and Wisconsin, its first with a direct appeal to “please vote Mitt Romney for President.” Crossroads claims tax-exempt status as a “social welfare” group, which can not make political activity its primary purpose. (Previous ads had only asked viewers to “tell President Obama” to do something.) “Nonprofit groups are allowed to undertake some political activity as part of their missions as long as it’s not the central thing they do,” Crossroads spokesman Jonathan Collegio told NPR.

 

stat of the week

$60 million: The amount various groups spent this Tuesday on independent expenditures. Of that, $18 million—the biggest independent expenditure in Federal Election Commission history—came from the pro-Romney super-PAC Restore Our Future. Rove’s Crossroads network pitched in another $12 million, $8 million of it targeting Democratic Senate candidates in eight states. The Democratic Congressional Campaign Committee was the third highest spender with $9 million.

 

chart of the week

This week, outside political spending by nonprofit groups that don’t disclose their donors eclipsed $200 million, according to the Center for Responsive Politics. That’s more than all previous election cycles combined and nearly double the amount spent in 2010. It’s also probably far less than the actual total: Only ads explicitly supporting or opposing a candidate and issue ads that run within 30 days of a primary or 60 days of a general election have to be reported to the FEC. Of the disclosed dark-money spending, $74.1 million has been spent against Obama, compared with just $5.1 million spent against Romney.

 

 

more mojo dark-money coverage

Sean Eldridge Wants to Curb the Influence of Big Donors—Like Himself: This young Democratic player is putting together a bipartisan effort to get big money out of politics. Of course, it’s going to take a lot of cash.
23 Ballot Measures to Keep an Eye On: Pot legalization, gay-marriage bans, and more of 2012’s most important state props and amendments (and the money behind them).
Inside the Dark-Money Group Fighting Reform in Montana and Beyond: The secretive American Tradition Partnership has ushered in a new era of “funny money with no legal constraints” in Big Sky Country. And it’s just getting started.

 

more must-reads

• A look at how Obama or Romney might address—or ignore—Citizens United after the election. ProPublica
• Wal-mart heir rebels against conservative family’s donations, donates to pro-Obama super-PAC. Washington Post
• Right-wing Christian nonprofits praise the Koch brothers at an Anchorage fundraiser. Truthout
• Super-PACs haven’t been as dominant as some anticipated. NBC News

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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