Are Conservatives More Likely Than Liberals to Avoid Cognitive Dissonance?

<a href="http://www.shutterstock.com/pic.mhtml?id=100039328">Everett Collection</a>Shutterstock

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Ever since Stanford psychologist Leon Festinger’s pioneering work on doomsday cults in the 1950s, the concept of cognitive dissonance has been well established in psychology and even, to some extent, embedded in public consciousness. Basically, when the mind is faced with an idea that is threatening to one’s identity or sense of self—an idea that induces unpleasant dissonance—one tends to try to either avoid the thought or, perhaps, reinterpret it into something unthreatening or positive. Thus, in Festinger’s landmark work, a doomsday cult interpreted the failure of the world to end on the precise day they had predicted as evidence that their beliefs were right in the first place!

But do liberals and conservatives differ in their tendency to avoid cognitive dissonance? Suggestive evidence from past research suggests they might. For instance, a study of voters in the 2000 election by Stanford public opinion specialist Shanto Iyengar and his colleagues found that although Republicans and conservatives were more interested in learning information about George W. Bush than about Al Gore, Democratic and liberal voters had no such political preference.

In a recent study in PLOS One, an online academic journal, the psychologist Jay Van Bavel and his colleagues at New York University set out to explicitly test whether conservatives are more likely than liberals to avoid the unsettling sensation of cognitive dissonance. For the experiment, they asked George W. Bush and Barack Obama supporters to write an essay supporting the president whom they had already said they opposed. It was a test, as the study’s instructions instructions put it, of “the ability to craft logical arguments arguing positions you may not personally endorse.”

Importantly, the study sometimes presented writing the essay as a choice—which is more likely to arouse dissonance—and other times presented it as an assignment. As a control, the participants were put through the same routine by being asked to write essays on a nonpolitical issue: How they felt about Macs vs. PCs.

Sure enough, the results yielded a significant partisan difference in the willingness to write the essay—but only when the essay was political (not about Macs vs. PCs) and only when writing it was presented a choice, not an assignment. In that context, the results were rather stunning: Not a single Bush supporter was willing to write a pro-Obama essay. That’s 0 out of 28 Bush supporters overall. Obama supporters didn’t like writing pro Bush essays much either, but they were a lot more willing in general: 20 out of 71 did so, or 28 percent overall. (The study sample, obtained through Amazon.com’s Mechanical Turk, contained more liberals than conservatives.)

In fact, some conservatives sounded rather miffed after taking the study, leaving comments like: “Not for all the tea in China would I write that.” In contrast, note the study authors, some liberals seemed to revel in the assignment. “This was fun!” as one put it.

The same finding arose—but less sharply—in a second study, when the presidents involved were Ronald Reagan and Bill Clinton, rather than Bush and Obama. Here, 13 out of 58 Clinton supporters—or 22 percent—wrote essays supporting Reagan, whereas just 3 out of 30—or 10 percent—of Reagan fans bothered to extoll Clinton. (The authors hypothesized that the response might have been different in this case because both former presidents are now quite well regarded, their reputations much more insulated from the partisanship of the current political moment.)

Like responsible scientists, the study authors noted factors other than the obvious one that could have contributed to their results—e.g., maybe liberals just enjoy the opportunity to be devil’s advocates more than conservatives do. Or maybe it’s really true (as much other research suggests) that the left-right divide reflects a deeper divide in psychology.

Liberals and conservatives did look almost identical when they were required to write the dissonance-inducing essay, rather than having a choice about the matter. When people are required to think positively about their political foes, they will, says NYU’s Van Bavel. It isn’t impossible, then—just something that happens far too rarely.

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate