Media Adviser to Hillary Clinton in 1999: “Be Careful to Be Real”

<a href="https://www.flickr.com/photos/15083709@N06/2245576555/in/photolist-4qraFa-4s7bTf-4uDKbQ-4Dx3MR-4Lki1L-4U6Tyk-51xeXX-51Byof-5nQ8Di-613oYp-bEieMB-9yMrvc-fucSTv-fusc6W-fus34L-fucHE4-beZvdn-8gibYf-8gibT9-8geV2T-dA7bF1-de5hpK-8geUYr-8geUWZ-dA1GRp-7JDuot-7JDu5B-7JHpFG-7JDu8T-7JDugK-7JHpJd-7JHphS-7JHpE3-7JDtQZ-7JDu1R-7JHpX7-7JHpVb-7JHpKw-7JHpgs-7JHpvS-7JDtWM-7JDtU2-7JDuip-7JHpnm-7JDuer-7JHpjN-7JHpwG-7JHpwm-7JHpCL-7JDusz-7JDtYg">Angela Radulescu</a>/Flickr

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In 1999, as former First Lady Hillary Clinton was preparing to run for US Senator in New York, she was coached by Mandy Grunwald, a public relations consultant who also served as media adviser for Clinton’s subsequent presidential campaign, before a speech. Back then, Grunwald had some words of wisdom for Clinton, who is now considered front runner for the Democrat’s 2016 presidential nomination: “Be careful to be real.” This is one of eight pieces of advice included in a July 1999 letter released today as part of a trove of documents from the Bill Clinton Administration.

Some of these tips could still be applicable for Clinton in 2016, if she chooses to run: “Don’t assume anyone knows anything about you…New Yorkers generally know about healthcare, your work for children, and then a lot of tabloid junk.” Here are the other tips: 

 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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