This Is What Happens When You Like Everything on Facebook

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Fun fact about Facebook: You should be discerning with the Like button because the News Feed algorithm is pretty sensitive. This can be a struggle because logging onto Facebook is a bit like hiking up a very tall mountain with Satan. It shows you the world and says, “all these things I will give you if you fall down and Like them.” Facebook gives you an unending slew of opportunities to Like things because the more you Like, the more accurate the algorithm gets at predicting what you want to see in your News Feed. In general, it’s pretty good at this. However, it makes a few assumptions about your Like. The assumptions are (1) that you actually Like the posts you Like—you may not like some bad breaking-news alert, but you like that you received it, you like that you received it from the page that posted it; and (2) you are somewhat picky about what you Like. Maybe not too picky! But picky. If you Like everything, you Like nothing and it’s all meaningless.

What happens though if you Like everything? Every Candy Crush request? Every political post? Every bad joke? Every marriage announcement? Wired‘s Mat Honan gave it a shot and the answer is, well, things get crazy:

My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore…Nearly my entire feed was given over to Upworthy and the Huffington Post…As I went to bed, I remember thinking “Ah, crap. I have to like something about Gaza,” as I hit the Like button on a post with a pro-Israel message.

By the next morning, the items in my News Feed had moved very, very far to the right. I’m offered the chance to like the 2nd Amendment and some sort of anti-immigrant page. I like them both. I like Ted Cruz. I like Rick Perry. The Conservative Tribune comes up again, and again, and again in my News Feed. I get to learn its very particular syntax.

The syntax he identifies will look familiar to anyone has spent any time on Facebook lately. The whole article is pretty interesting. Go read the whole thing.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Truth #5: It's about minority rule.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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