FedEx Still Hasn’t Stopped Sponsoring Washington’s Football Team. This Smart Ad Takes Them to Task.


With the NFL season set to kick off tonight, Native American advocacy groups have ramped up their campaign against the racist name of the Washington football team. Their latest target? One of the [Redacted]’s biggest corporate sponsors, FedEx.

In an ad commissioned by the Native Voice Network called “FedEx Fail,” a would-be FedEx customer is turned away when trying to ship a variety of items while wearing several different offensive costumes. But when he returns in [Redacted] gear and a cheap headdress, things change. “You are in luck,” the Native American clerk tells the customer. “We at FedEx are Washington Redskins corporate sponsors! We embrace this sort of racism!”

Indian Country Today Media Network, which first posted the video, spoke to the campaign’s organizers:

“The point of the campaign is to build awareness that the Washington team name is racist,” said Laura Harris, executive director of Americans for Indian Opportunity (AIO). AIO is the main organizer of NVN. “FedEx has a great diversity statement for their employees and corporation,” she said. “We think it’s hypocritical of them to support an NFL team that uses a racist name when their diversity statement explicitly states they are against racism…Their sponsorship is not appropriate and not in line with their corporate policy.”

Notably, when colleague Matt Connolly and I contacted FedEx back in November about the name controversy, here’s what a company spokesperson had to say:

We understand that there is a difference of opinion on this issue. Nevertheless, we believe that our sponsorship of FedEx Field continues to be in the best interests of FedEx and its stockholders.

Washington’s football team, which plays its home games at FedEx Field in Landover, Maryland, opens its season Sunday afternoon on the road against the Houston Texans.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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