September 9, 2015

Trump to CNN: Your Profits Are “Due 100% to ‘Donald J. Trump'”

<a href=http://www.apimages.com/metadata/Index/24037500/8577782f8467470ca847918fbbb2cdd8/5/0>Jon Buckle</a>/AP

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Media outlets can’t get enough of Donald Trump—and he knows it.

This morning, the leading GOP candidate tweeted a letter he sent to CNN president Jeff Zucker, claiming that CNN’s ad rates had increased by 4,000 percent due to his influence. Zucker, Trump urged, should consider the broadcast of the second GOP presidential debate on September 16, which CNN will host, a “public service” and donate the profits to veterans groups.

“I believe that all profits from this broadcast should go to various VETERANS groups, a list of which I will send to you in the near future,” Trump wrote. “The veterans of our country, our finest people, have been treated horribly by our government and its ‘all talk and no action’ politicians. In fact, some would say they are treated like third class citizens—even worse, in many cases than illegal immigrants.”

Trump’s avid support of veterans is a far cry from his suggestion earlier this summer that Sen. John McCain (R-Ariz.), was not a war hero because he was captured in combat. Trump is now doubling down on his pro-veteran stance after likening his experience at New York Military Academy to formal military training. He foreshadowed the letter to Zucker in Time magazine’s cover story on him last month.

A CNN spokesperson did not immediately respond to a request for comment. Trump’s full letter is below. (Click to enlarge.)

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

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