It Really Is Way More Expensive to Be a Woman

<a href="http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&autocomplete_id=&search_tracking_id=d-u1Egd_1XiyqDLSJx_DvQ&searchterm=women%20products%20shampoo%20shopping&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=285600797">Niki Love</a>/Shutterstock

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America’s notorious gender pay gap isn’t the only inequality hurting women’s pockets these days. According to a new study, gender discrimination practices creep into everyday shopping experiences, costing women significantly more for nearly identical products aimed at men.

The study, released by the New York City Department of Consumer Affairs this week, compared 8,000 different products ranging from children’s toys to shaving razors, and found that items specifically targeting women were on average 7 percent more expensive than their male counterparts, even when the products were virtually identical beyond their gender-based packaging.

For instance, as pointed out by Danielle Paquette at the Washington Post, Target sold two Radio Flyer scooters: one red, for boys, and one pink, for girls.

“The only significant difference is the price,” Paquette explains. “Target listed one for $24.99 and the other for $49.99.”

Items targeting women cost more 42 percent of the time. Men’s products were more expensive only 18 percent of the time.

NYC

While the study only focused on New York City stores, many of those analyzed were national brands and retailers, including Neutrogena and Rite Aid. It’s therefore likely the pricing discrepancies uncovered by New York exist far beyond the city.

But could progress be on the horizon? According to the National Women’s Law Center, the gender pay gap closed by one whole cent this year! So word of advice ladies, don’t waste your shiny new penny on “women’s products.” It’s time to start shopping like a man.

(h/t Washington Post)

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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