This Ad by Republicans Against Barry Goldwater Basically Predicted Donald Trump


“When the head of the Ku Klux Klan, when all these weird groups come out in favor for the candidate of my party, either they’re not Republicans or I’m not,” says the thoughtful-looking man as he stares into the camera.

You wouldn’t be at fault for assuming such a line was used to describe the existential crisis within the Republican party today, as it wrestles with the very real prospect of Donald Trump becoming its presidential nominee. But it’s actually a direct quote from “Confessions of a Republican,” a 1964 television advertisement attacking thennominee Barry Goldwater. It features an actor playing a lifelong Republican who struggles to come to terms with the Arizona senator’s rise.

The classic campaign ad has resurfaced today because of its eerie parallels to the 2016 election and the increasingly likely chance that Trump will secure the GOP nomination.

“This man scares me,” the man in the ad says. “Now maybe I’m wrong. A friend of mine said to me, ‘Listen, just because a man sounds a little irresponsible during a campaign doesn’t mean he’s going to act irresponsibly.’ You know, that theory that the White House makes the man—I don’t buy that.”

For nearly five minutes the actor ponders the implications of his party’s nominee, regretting that he did not go to the San Francisco convention and oppose him. He concluded by urging Republican support of the Democratic candidate, Lyndon Johnson.  

“I think my party made a bad mistake in San Francisco, and I’m going to have to vote against that mistake on the third of November.”

That’s probably where the parallels to today end.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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