Philadelphia Just Became the First Big City With a Soda Tax

Health advocates predict the move could spark a nationwide trend.

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On Thursday, Philadelphia became the first major US city to adopt a tax on carbonated and sugary drinks. The 1.5 cent-per-ounce tax will apply to sodas, diet sodas, and other drinks with added sugar like Gatorade, lemonade, and iced tea.

The policy is a huge step for soda tax advocates: Similar proposals have been defeated in at least 40 cities or states—with the help of more than $100 million from the American Beverage Association, PepsiCo, and Coca Cola. Until now, relatively small and liberal Berkeley, California was the only city with an existing policy.

But Philadelphia is the fifth largest city in the country, and among the poorest. Unlike other cities, whose politicians touted the potential health benefits of a soda tax, Philadelphia Mayor Jim Kenney focused on the money: the policy is expected to bring in nearly $400 million over five years, most of which will go to expand pre-K education and maintain parks, community centers, and schools.

“When history looks back on this, Philadelphia will be seen as what launched a much broader wave of these taxes,” says Kelly Brownell, the dean of the Sanford School of Public Policy at Duke University who focuses on food policy. Between the relatively high tax (Berkeley’s is only one cent per ounce) and the focus on city revenue, the policy is a “forecast of what will happen in the rest of the country,” he says.

Of course, not everyone is happy about the new law: The American Beverage Association, which spent nearly $5 million campaigning against the measure, has promised legal action. “The fact remains that these taxes are discriminatory and highly unpopular—not only with Philadelphians, but with all Americans,” read a recent ABA statement.

In the meantime, several large, diverse cities are likely to use Philadelphia’s policy as a model for their own policies, says Jim Krieger, of Healthy Food America: San Francisco, Oakland, and Boulder are set to consider soda taxes this year.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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