RNC Seeks to Maneuver Around Trump on Minority Outreach

But the candidate could stoke controversy again with a Tuesday night appearance in Milwaukee in the aftermath of a police shooting.

Michelle Mcloughlin/Reuters via ZUMA Press

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


With Donald Trump struggling mightily among minority voters, the Republican National Committee is redoubling its own efforts to halt the party’s slide among voters of color. But on Tuesday night, Trump will participate in a Fox News town hall in Milwaukee, a city that has been rocked by unrest following the fatal shooting of a 23-year-old black man by a police officer on Saturday—a reminder to the party apparatus that there’s only so much it can do to control his message on issues of race.

Trump is expected to speak about the shooting of Sylville Smith during the town hall, which was scheduled before the shooting and will air at 10 p.m. Eastern on Fox News. Given his previous statements on the importance of “law and order,” it is likely that the Republican nominee will reaffirm his support of police officers during tonight’s event.

Trump’s presence in the racially divided city comes as the Republican National Committee works to improve its standing among minorities. On Tuesday, the RNC announced the launch of a weekly social-media campaign targeting Latino voters. According to a statement released by the committee, the campaign, which will feature content in English and Spanish, “will speak about job creation, the economy, national security, veteran support, education, taxes, and immigration.” The new outreach initiative will also include a video series called GOP Hispanics: The Week Ahead, which will make the case that the Republican Party is the best choice for Latino voters.

The RNC’s new Hispanic outreach efforts were launched one week after the Washington Post and the Associated Press reported that the committee had expanded its strategic-initiatives team to bolster its black outreach operations. Ashley Bell, the founder of a bipartisan group of black leaders and community activists called 20/20 Leaders of America and one of 18 black delegates at July’s Republican National Convention, will serve as the national director of African American political engagement for the RNC. Shannon Reeves, a professor of political science at Alabama A&M University, will serve as a senior adviser to the RNC’s political department, analyzing data to help the RNC identify black voters. Elroy Sailor, a former senior adviser to Rand Paul’s presidential campaign, will join the RNC as a senior adviser to the committee’s chair, Reince Priebus. In June, the RNC also appointed a Georgia State University senior to lead an effort to engage students at historically black colleges and universities.

The RNC’s reinvigorated minority outreach efforts follow the exodus of a number of minority staffers. In April, the RNC’s director of African American initiatives departed, and three other black outreach staffers have left the committee in the past year. The RNC’s director of Hispanic media relations left the committee in June after she was reportedly “uncomfortable” working with the Trump campaign.

The Trump campaign has also attempted to expand its minority outreach. Earlier this month, the campaign officially launched its black outreach efforts when it held a “Day of Endorsement” event at a black church in North Carolina. But the campaign has been inconsistent in its outreach, declining several invitations from civil rights and minority-led groups looking to speak with the candidate. Trump has promised that he will be the “law and order” candidate, and he met with the Fraternal Order of Police on the same day he was invited to speak to a group of black and Hispanic journalists.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate