Donald Trump Is Completely Absent in His Official Closing Ad for the Midterms

The Trump campaign seems aware the president isn’t popular with a crucial demographic.

AP Photo/Andrew Harnik

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Donald Trump has spent the last two years making the Republican Party about himself—dominating the policy decisions, forcing GOP lawmakers to recast themselves in his image, and hoovering up tens of millions of dollars in campaign contributions that otherwise might have ended up in congressional campaign coffers. But now, in his last-minute salvo before the election, there is mysteriously no Trump. 

Trump’s 2020 campaign, which has raised a whopping $60.6 million, is spending $6 million to plaster a lengthy, one-minute campaign ad across national airwaves and cable networks for the next seven days. And the ad, released Monday morning, targets a demographic that is Trump—and the Republican Party’s—greatest weakness: college-educated suburban women. But despite total Trump-centrism since the last election, this big final push by the Trump campaign has absolutely no mention of the president until a tiny credit at the end of the spot.

In the ad, a woman and her family move into a new house, and as she prepares her young daughter to attend violin lessons, she recalls news clips of how bad things were back during the Great Recession, juxtaposed with better media coverage of the economy today. Then, in a not-so subtle reminder that no one will know how you vote on Election Day, the woman pauses before leaning into the shadows of a voting booth and checks the box for a female Republican candidate. The ad then shows the woman and her husband proudly watching their daughter perform a violin concert in the future. The ad closes with the tagline: “Things are getting better. We can’t go back.”

There’s no Trump and none of his catchphrases. In fact, the closest the ad gets to a mention of Trump is a radio voice intoning, “Look we can’t get distracted from the biggest issue, which are jobs and our kids’ futures”—an obvious reference to Trump’s tendency of veering off message and into controversy.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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