How Persuasive and Persuadable Are You? A New Website Aims to Find Out.

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What better occasion than the Fourth of July, nominally about freedom and independence, to welcome the good news of a truly ambitious publication’s launch in the name of open debate, rigorous critical thinking, and human rights? The arrival of Persuasion is an inspiring addition to public dialogue at a time of heightened false equivalencies, hidden biases, unhidden biases, and the bullying and bigotry particularly pungent on the far right (but not limited to it). The new site aims to persuade. Whatever you think of its full list of core contributors, there are brilliant treasures, namely Sarah Haider, John McWhorter, Thomas Chatterton Williams, Jonathan Haidt, and Garry Kasparov. And the outstanding Maajid Nawaz gives a ringing early endorsement.

Haider is especially thoughtful at challenging ideas, institutions, fallacies, and pathologies that harm human rights. Read her. McWhorter is profoundly insightful as a linguist and cultural critic, with no aversion to hard debate. Persuasion hopes to avoid the trappings of mere point-scoring, and the decoys of the day, by engaging with bedrock questions about what can produce the most justice and equality.

Speaking of justice, David Frum, another Persuasion contributor, is long overdue for history’s judgment. Or did I miss his mea culpa for the harm he helped cause as George W. Bush’s speechwriter? Frum is long on criticism of Trump but short on accountability for Bush. Doesn’t it matter? I’d like to persuade at recharge@motherjones.com, if Frum is open to discussing it, but on balance, Persuasion deserves support for trying to change minds, including those of some of its contributors. The project’s pledge is inspiring. All manifestations of illiberalism, injustice, illogic, and inequality need contesting.

Here’s a challenge: Persuasion should offer to waive subscription fees for anyone who asks. Why not? If money shouldn’t be the sole obstacle for those who can’t afford it, how persuasive can the project be? Here’s rooting, but offer it? It’s worked before. Above all, let Kasparov know that his 1996 blunder against Vishy Anand is forgiven and forgotten. (How could you miss Qxg4? We all slip up, Garry. You are still king, capable of crushing even the great Hikaru and Fabiano.)

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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