Today Is National Happy Hour Day. You Get One Hour to Be Happy. Spend It Like This.

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The origin story of “happy hour” is contested and blurry, but most historians and etymologists circle 1599, when Shakespeare’s Henry V proclaims, “Omit no happy hour that may give furtherance to our expedition.” It wasn’t until the 1910s that the US Navy held Happy Hour Social three nights a week aboard the USS Arkansas, when, instead of drinks, it was boxing, dancing, singalongs, and picture shows. Today is National Happy Hour Day, and after a few drinks, the origin story is whatever you say it is. If you’re going by the archives, consider the 1959 Saturday Evening Post article that popularized the phrase. Shortly after, a 1961 Providence Journal article dove into detail.

The saying was heard in California cities near naval bases in the early ’50s, and the tradition began at least as early as Prohibition. But nothing prohibits remaking the hour in your vision, if you can. Here are some suggestions:

1. Spend an hour however you want or need (conditions permitting). You don’t even have to tell us what it is at recharge@motherjones.com.

2. Wave across the internet, or the room, to someone you’ve been meaning to. Don’t exceed 60 minutes of this.

3. In under an hour, read our Mother Jones column “What Are You Hoping For?”—with or without a beverage in hand—and let us know how you’re processing the election, the pandemic, the media’s coverage, and the personal and political roads ahead.

4. See number one: Do something you want or need.

I don’t want to hear from any horologist that “Hour Day” makes no sense. I’m far fussier than you could ever be about contradictions in terms, but this is fine. We can have an entire day for an hour. But only that. Happy NHHD.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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