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Historically, 4/20 means one thing above all: observing, as one does, the anniversary of the first pasteurization test, named after Louis Pasteur, whose invention in 1862 improved food safety by eliminating pathogens and extending shelf life. 4/20 is also the 119th anniversary of Marie and Pierre Curie’s Nobel-winning work on radioactivity, and it’s the day, in 2008, when Danica Patrick became the first woman to win an IndyCar race.

Vibraphonist Lionel Hampton would be 113 today, and it’s the 516th anniversary of something graver—the banishing of Jews by Philibert of Luxembourg at the instigation of a bishop. It’s also the day when the historic verdict in Derek Chauvin’s murder trial is expected. 4/20 means many things to many readers, a reminder to expand, not cement, our intuitive understanding of calendar and culture. Your banner day, your dominant chord, and your frame of reference and salience lead only so far.

But on 4/20, another pattern emerges: In language lies history. Eponyms like “pasteurization” get stripped of capitalization through culture: “petri dish,” named after Julius Richard Petri; “saxophone,” Adolphe Sax; “diesel,” Rudolf Diesel; “mausoleum,” Mausolus; “nicotine,” the French ambassador to Portugal Jean Nicot, all associations faded by familiarity and living in use. As Lawrence Weschler once wrote, “Wasn’t it Pound, I think, who said, ‘Culture is what happens when we begin to forget sources’—maybe not, maybe it was somebody else.”

Pound, or Weschler—maybe it was somebody else—was right to a degree but wrong in a deeper political sense. Culture is what gets elided, erased, or transmuted, not made, when we (“we”?) begin to forget sources.

But in the spirit it’s meant, it’s wisdom. You don’t need to know Nicot to mark yesterday’s nicotine news: The Biden administration is considering making tobacco companies reduce nicotine levels in all US-sold cigarettes so they’re no longer addictive, according to the Wall Street Journal’s Jennifer Maloney. I’ll believe it when I see it, or see it when I believe it.

Lastly, 4/20 is about a plant. Have a nice day. Send good news to recharge@motherjones.com.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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