Outside Lands: Slogging It

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Our downtown offices at Mother Jones sit just a few miles from Golden Gate Park, the site of the Outside Lands fest, so to make sure we had a good spot for Manu Chao’s set at 6, Brittney and I hopped on an outbound streetcar just after 4 yesterday afternoon.

After the train pulled away from Montgomery Street, we began talking about the bands we were excited to see: The Black Keys, Radiohead, Beck, Cold War Kids. It had been a long week at MoJo; our Military Bases project finally went live. We were looking forward to a relaxing night in the park.

And then approximately 12,639 tourists, hipsters, hippies, festival-goers, and unlucky commuters crammed themselves into to the train at the next stop. I guessed 12,634 of them were also on their way to Outside Lands. Suddenly, I became acutely acquainted with the aromatic heft of Old Spice deodorant under the arm of the guy who wedged in next to me to grab the pole over my head. Two women, probably on their way home, sitting in the seats just in front of me looked up at the crowd that had made the train a can of sardines; their faces wore Kurtz’s horror.

So many people had squeezed in to the train the door wouldn’t close, so the conductor politely informed the crowd not to lean on the bars that, when pressed, open the doors when the cars stop at street level. Ten stops and ten similar announcements later, he’d lost his patience: “DON’T LEAN ON THE BARS! THE BARS KEEP THE DOORS OPEN! GET OFF THE CAR! CAR TWO! I KNOW IT’S YOU, CAR TWO!” A girl at the back of the car put it even more bluntly: “Get off the f*cking bars! Get off the f*cking car!”

We were half way there.

—Steve Aquino

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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