5 Reasons We’re ‘Going Rouge’ Instead of ‘Going Rogue’ This Holiday Season

Image courtesy of <a href="www.GoingRouge.net">GoingRouge.net</a>

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Thanks Oprah, we’ve all heard. Sarah Palin kicks off her book tour in earnest this week, endlessly plugging Going Rogue: An American Life, her account of what really happened with John McCain’s mean spindoctor-people and bad boy Levi Johnston and other scandals we were only mildly interested in six months ago, before Mad Men got started.

What you may not have heard is that another book, by Michael Stinson and Julie Sigwart, also hits bookstores today. It’s called Going Rouge: The Sarah Palin Rogue Coloring & Activity Book, and it has already earned mentions in the New York Times and the Washington Post.

So it’s time for a showdown. Memoir vs. Coloring Book. No one’s done it yet, so I’ll break it down for you: Five reasons to go Rouge rather than Rogue this year.

 

1) For the planet’s sake. Going Rogue: An American Life is a whopping 432 pages and 1.4 lbs. That’s a lot of paper. It’s also more than I want to read, especially about a person whose existence I was blissfully ignorant of prior to August of 2008. By contrast, Going Rouge: The Sarah Palin Rogue Coloring & Activity Book is 48 pages, and I think it still sums up Palin’s message pretty clearly.

2) Juicy bits of Palin’s book are available online, and for free. We’re in a recession. Save your $28.99 on the hardback. Excerpts and summaries abound online, courtesy of The Huffington Post, Drudge Report, Wonkette, and others. Plus, all the time you’ll have saved can be better spent doing fun activities in Going Rouge, such as a word search.

3) Palin’s book goes rogue on facts. The AP has invested precious resources in the form of 11 fact-checking reporters whose combined powers told us what we all could’ve guessed: Palin’s book is strong on rhetoric but soft on facts. (On her Facebook page, Palin claims AP is “erroneously reporting” on her book, but she doesn’t actually say what the errors are.) So we’ll go with AP for now: Read it only if you enjoy fiction more than you enjoy coloring.

4) Going Rouge appeals to future voters. Don’t know how to read yet? That’s okay! Unlike Going Rogue and the Republican Party, Going Rouge: The Sarah Palin Coloring & Activity Book is suitable for all ages. In fact, it caters to the youngsters by getting them thinking about the future of our country with activities that include coloring and cutting out Palin 2012 campaign buttons. Educational, and good for practicing motor skills.

5) Send the right message. FYI consumers, the people who analyze book sales cannot distinguish between regular purchases and ironic purchases. If you’re going to give gag gifts, make sure you send the right message to the right people while doing it.

And finally, if you’re like some of us and you’re totally Palin-ed out, that’s okay. We’re just saying, if you’ve got to buy something, choose your Palin product wisely. Happy coloring!

 

WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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