The 8 Most Notorious Greenwashers

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


Everyone seems to be promoting themselves as “green” or “natural” in some way or another these days, tapping into the zeitgeist of sustainability. That includes things that aren’t really green by any stretch of the imagination—things like fossil fuel trade groups, car companies, and big box stores.

The Green Life, a website designed to help people make greener consumer choices, decided to host a competition in honor of the recently passed April Fool’s Day to recognize the biggest “greenwashers” out there. Perhaps it’s no surprise, but the list their readers came up with includes some familiar faces for Mother Jones readers:

  1. America’s Natural Gas Alliance claims to protect air, water, and land, while actually lobbying against common-sense safeguards.
  2. Canadian Association of Petroleum Producers, which uses odd food analogies and meaningless claims.
  3. Walmart, which used a much-hyped going-green campaign to hide its core unsustainable business.
  4. Fiji Water was found guilty of greenwashing for calling its water “carbon-negative.”
  5. CBS’s EcoAd program, which puts a leafy green logo on any company’s ad for a fee.
  6. The Malaysian Palm Oil Council, which causes rainforests to be cut down, yet sells itself as sustainable.
  7. The Sustainable Forestry Initiative, which too often promotes just the opposite through a deceptive label.
  8. Mazda, for partnering with The Lorax to sell an SUV.

See our features on the dubious “greenness” of natural gas, Walmart, Fiji water, and Mazda for more.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate