This Guy Had the Worst Idea for How to Spend $13 Million

Photo illustration: <a href="http://www.shutterstock.com/cat.mhtml?lang=en&language=en&ref_site=photo&search_source=search_form&version=llv1&anyorall=all&safesearch=1&use_local_boost=1&autocomplete_id=&searchterm=raining%20money&show_color_wheel=1&orient=&commercial_ok=&media_type=images&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&color=&page=1&inline=309411233">Syda Productions</a>/Shutterstock; Trone for Congress

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State Sen. Jamie Raskin won Tuesday’s Democratic primary in Maryland’s eighth congressional district. But the bigger story is who lost—that would be David Trone, a wine retailer who spent $12.7 million of his own money in the hopes of winning the seat.

Trone, running in a district that includes the affluent Washington, DC, suburbs in Montgomery County, set a record for most money spent by a self-funding congressional candidate to win a House seat. (The previous record was $7.8 million, and that included both a primary and a general election; as of early April, Raskin’s campaign had spent a little more than $1 million.)

The irony is that Trone was running as a campaign finance crusader. Much like Donald Trump, who cites his $35 million investment in his campaign as proof he can’t be bought, Trone believed his enormous personal wealth would insulate him from charges of corruption. “I certainly could have raised enough money to fund a competitive campaign,” he said in a full-page Washington Post ad two weeks ago, when he had only spent a pedestrian $9.1 million. “But the PACs, lobbyists and big dollar donors who give money would expect special attention. No matter how well-intentioned, those contributions and the candidates who take them are part of the reason Washington is broken.”

That message carried him to the brink of success—or maybe it was just the deluge ads—but in the end, money alone didn’t cut it. Trone won by large margins in the two counties that comprise a smaller portion of the district, but Raskin held a sizable edge in his home county, Montgomery. Trone’s final receipt: a little more than $400 per vote.

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And we need readers to show up for us big time—again.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

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